© 2018 by Robin Athlyn Thompson, MBA.

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Marketing 

  • Manage end to end marketing programs by developing ideas and content, managing vendors, creating project plans, scoping process and workflows, meeting deadlines that deliver

  • Recognized as one of the top closeable lead generators in the legal, IG and RIM industry

  • Creative and innovative marketer: developed the first branded content serialized educational program for the eDiscovery industry which gained national recognition and generated 1,856 closeable leads in its first year and set the standard for the industry in webinar branded content which has been the subject of two lifetime achievement awards, and best webinar series honors

  • Early adopter of innovative B2B campaigns that deliver

  • Successful at launching social media campaigns that engage and drive inbound B2B communication and excitement about product and services

  • Effective at negotiating and obtaining speaking engagements

  • Over a decade of experience in the planning, producing and moderating educational programs and conferences

  • Experienced in scripting and pitching products and services

  • Developed positioning statements and marketing materials for software used by legal and IG industries

  • Experienced with managed services, appliance products, SaaS, cloud based solutions and services wrapped around a solution

  • Highly successful social sales professional (one of LinkedIn’s top 1/2%)

  • Successful in reading buying signals and consumer behaviors, shifting buying teams and journeys, pain points, and develop positioning statements that sets products / services apart from competitors

  • Experienced in segmenting and creating content positioning services / product to legal, IG and RIM

  • Experienced in working with sales team to train on and communicate value proposition and strategies in sales to match and support the sales initiative

  • Experienced in collaborating and planning marketing strategy to align with organizational mission in integrated marketing campaigns

  • Experienced at creating content

  • Developed channel partner programming and marketing initiatives

  • Salesforce experience / administration experience

  • Experience with legal, medical device, biomedical, pharmaceutical, oil and gas, technology, and a variety of industries

Expert B2B and legal, information, cyber disciplines.

 

Pioneer in expanding communities of practice involved in eDiscovery (AMA Hall of Fame nominee)

 

Over 1 new client per week average in closed business

 

Social media master – 40,000 1st degree expanding to 523,000,000 3rd degree “listeners” successful launch of social media programs engaging customers.  Ranked in top 1/2% of LinkedIn social sellers.  

 

Industry thought-leader and influencer marketer

 

Designed, planned, produced, and marketed eDiscovery the industry’s first branded cyclical educational series with high ROI yield and actionable intel

 

Channel partner revenue increased 10-fold in first year of co-marketing SaaS based legal hold product

Management/Operations

  • Sophisticated oral and written communication skills

  • Servant leader

  • Creative thinker, problem solver, entrepreneurial spirit

  • Ability to respond to rapidly changing conditions, to work in a dynamic, deadline-driven environment

  • Ability to forecast market direction and rapidly process disparate pieces of information to map industry and direction

  • Deep understanding and experience in professional services offerings that meet current and future trends and return revenue

  • Ability to deliver effective presentations, holding audience attention and excitement

  • Experience in start-up, turnaround, and growth to profitability

  • Experienced in training and motivating teams and building cultures

  • Green fielded a regional staffing company and sold to an investment partner

  • Experienced in turnaround operations

Reduced operating expenses of marketing division by 50% while increasing efficiency

 

Increased productivity and reduced operating overhead for corporate legal department

 

Part of leadership team which developed strategy to expand and leverage service lines to increase top line revenue

Business Development

  • Award winning ability to design, develop, and implement business development initiatives in the legal, eDiscovery, IG and RIM marketplace

  • Proven ability to identify and analyze new business opportunities

  • Track record of identifying, developing and implementing best practices to expand cross-selling opportunities that yield high realization successes

  • Experienced in driving and tracking activity and “correcting the course”

  • Ability to expertly analyze, and synthesize competitive intel and industry intel in order to forecast market direction and effectively design and execute on new, effective and create business development techniques

  • Ability to develop a deep and profitable understanding of products, software, services, as well as law firm practice groups, key clients, trends and competitors

  • Award winning sales professional in the legal, IG and RIM areas

Top sales professional nationwide honors in legal, IG and RIM

 

Expanded sales initiative increased top line revenue by 25%

 

Developed and implemented software channel integration strategy

Speaking/Training

  • Information Strategy: The Evolving Discipline and eDiscovery

    • February 8, 2018 – Phoenix Women in eDiscovery

  • Personal Branding / Relationship Building / Social Selling

    • January 23, 2018 – Stroz Friedberg West Region Training

  • First Responders: Role of Rim/IG in eDiscovery

    • March 21, 2017 ARMA Sacramento Spring Conference

    • February 9, 2017 Phoenix Women in eDiscovery

  • First Responders:  Role of RIM in eDiscovery

    • November 2016 New Mexico Chapter of ARMA

  • Social Selling Engagement Workflows: ACEDS Annual Professional Development

    • October 2016 ACEDS Webinar Series

  • The Role of RIM/IG in eDiscovery

    • ‚ÄčBooked for May 2016 – ARMA Oklahoma Spring Conference

  • The Role of RIM/IG in eDiscovery

    • Booked for March 2016 – ARMA Hawaii Chapter

  • Social Selling

    • 2015 – Business Intelligence Associates, sales training

  • Ensuring Executive Sponsorship for Information Governance Initiatives

    • October 2015 – State of Florida, co-presenter with Tom Reding of IGS

  • The Past and Future of the eDiscovery Market 2014

    • 2014 – ACEDS Phoenix

  • Bridging the Communications Gap Workshop

    • 2014 – ARMA Houston: How to Communicate with the Six Communities of Practice Involved in Information Governance

  • Samurai Techniques for Social Media

    • 2013 – Digital Rochester

  • LinkedIn Success

    • 2013 – Business Intelligence Associates, sales training

  • Professional Development

    • 2012 – ALSP Phoenix Chapter Meeting

  • Samurai Networking: Secrets to Success!

    • 2012 – National Association of Legal Professionals

  • LinkedIn and other Social Media

    • August 2011 – Forensics Consulting Solutions, Corporate Training, Phoenix, AZ

  • The Industry and Buying Signals

    • March 2011 – Forensics Consulting Solutions, Corporate Training, Phoenix, AZ

  • Motivational speaker for Women in eDiscovery session

    • January 2011 – LegalTech, New York, New York

  • Networking for Success

    • 2010 – ARMA Houston: Professional Development Workshop

  • LinkedIn Tips and Tricks

    • April 2010 – Scarab Consulting, Corporate Training, Houston, TX

  • Selling Where the Competition Doesn’t

    • September 2009 – Donovan & Watkins, Corporate Training, Houston, TX

  • Telling Your Professional Story on LinkedIn

    • July 2009 – Financial Executives Network Group (FENG), hosted by Willis Group

  • Social Selling with LinkedIn

    • June 2009 – Donovan & Watkins, Corporate Training, Houston, TX

  • Intuitive Network Building

    • February 2009 – Donovan & Watkins, Corporate Training, Houston, TX

  • Reading the Industry and Buying Signals

    • October 2007 – American Legal Search Annual Corporate Meeting, Chicago, IL

  • The Changing Legal Environment

    • October 2006 – Baker Hughes Global Legal Conference, breakout speaker, Houston, TX

  • Selling Where Your Competition Doesn’t!

    • September 2006 – American Legal Search Annual Corporate Meeting, Atlanta, GA

Writing

Professional blog "Get Redd In" on a variety of subjects including culture, brand, influence, engagement, networking, and the changing industry.